- Leads all aspects of commercial activities for the franchise, including marketing strategy & execution, new patient / patients on therapy targets identification, empowering cross-functional collaboration and strong patient-centric approach
- Leads and coach CVRM speciality medicine KAM sales team
- Develops local CVRM speciality franchise strategy (based on Global strategy) and localized Brand plans including launch plan development & management of launch plan / performance reviews; ensures strategic integration of expanding portfolio and synergies across portfolio. Successfully identify, plan and exploit new brand, existing brand or trade opportunities to develop the business in line with marketing strategic direction. Supervise of using of all sources of market data to develop market models which allow product strategies to be optimised
- Develops local forecast with solid understanding of P&L, assumptions, insights / trends and solid resource and budget management to deliver on P&L. Drives execution of the brand plans & brand KPIs through close collaboration with cross functional partners. Plans, monitors and reports team activities accurately and in time, in line with AZ standards, so that relevant KPIs are attained at MR / KAM level and at regional / national team level
- Develops relevant communication & campaign material, manages external agencies and ensures sign-off;
- Lead, coach, mentor the team in order to ensure a professional development of each team member enabling to reach its objectives and to create the highest possible value to the company. Develop and support strong cross-team collaboration
- Develops and manage relationships with KOLs in collaboration with Medical and senior management. Works with government affairs partners, ensures policy shaping activities and market access to support growth of portfolio
- Engages proactively above market with global/regional team and other markets to facilitate best practice learnings and ensure quality deliverables
- Demonstrates business ethics and ensure active respect of values, business ethics, local laws, policies and Marketing procedures. Ensures all activities and responsibilities are carried out in compliance with the high standards of ethics and integrity required by the Code of Conduct, supporting Policies and Standards and Company Values to protect and enhance long term performance and reputation
- Other duties within position's scope, as assigned by Line Manager
- min. 4 years of professional experience in sales / marketing leadership roles
- Significant pharmaceutical commercial experience with a strong performance track record in speciality medicine
- Experience in dug programs,
- Experience in Key Account Management
- Strong senior marketing and senior sales leadership with a successful track record of growing market share as well as preparing for and successfully launching new products and brands. Creative marketing capabilities together with rigorous commercial business sense
- Excellent track record of managing and developing individuals and teams. Demonstrated driver of motivation and cross-functional teamwork
- Fluent in English
- High standards in ethical behaviour
- Strategic & Analytical skills
- Excellent Communication skills - verbal & written
- Influencing skills
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CVRM Speciality Medicine Franchise Lead - Warsaw, Polska - AstraZeneca
Opis
We are AstraZeneca, one of the world's most forward-thinking and connected BioPharmaceutical companies. With a strong purpose, an even stronger bond between each of our people and a science-led, patient-first attitude, we're changing the future of medicine and the impact it can have on lives across the globe. Are you ready for a challenge?
Currently we are looking for CVRM Speciality Medicine Franchise Lead who
Carries out CVRM speciality medicine business strategy and tactics of in the field of cardiology, neurology, coagulation and rare disease (amyloidosis). Oversees marketing and sales team performances ensuring current and future portfolio growth.
Tasks & Responsibilities
Key competences
Join AstraZeneca and help us deliver life-changing medicines. Be among our employees who continue to make us an innovation-driven company that stands firmly among the world's leaders in biopharmaceuticals. APPLY
Date Posted
25-kwi-2024Closing Date
30-maj-2024
