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    Premium Spirits Trade Marketing Lead - Warsaw, Polska - Grupa Absolvent

    Grupa Absolvent
    Grupa Absolvent Warsaw, Polska

    2 dni temu

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    Opis
    Premium Spirits Trade Marketing Lead (Off Trade) at Coca-Cola HBC Polska Sp. z o.o. YOUR NEW KEY RESPONSIBILITIES:
    • Strategic thinking. Develop and implement comprehensive trade marketing strategies for key accounts, ensuring alignment with overall business objectives and sales targets.
    • Being in charge of AT HOME, C&C, WHSP marketing development – the channel with over 30% + revenue in the PS, critical to secure growth and business growth.
    • Identify growth opportunities within AT HOME, C&C, WHSP and leverage marketing initiatives to capitalize on these opportunities.
    • Serve as the primary marketing contact for AT HOME, C&C, WHSP, facilitating communication and collaboration to ensure the successful execution of trade marketing activities.
    • Markeitng activation plan development and execution. Lead the creation and execution of innovative marketing campaigns and promotions tailored to key accounts, aimed at enhancing brand presence and driving sales.
    • Collaborate with internal teams and external agencies to develop compelling marketing materials and point-of-sale (POS) initiatives.
    • Monitor, analyze, and report on the performance of trade marketing initiatives within key accounts, utilizing data to inform future strategies and improve ROI.
    • Conduct regular market and competitor analyses to stay ahead of industry trends and adjust marketing strategies accordingly.
    • Budget management & oversee the trade marketing budget for key accounts, ensuring efficient allocation of resources to maximize impact and achieve financial objectives.
    • Work closely with sales, brand marketing, and product teams to ensure cohesive strategy, messaging, and execution across all touchpoints within key accounts.
    • Facilitate the sharing of insights and feedback between key accounts and internal teams to drive continuous improvement and innovation.
    • Lead, mentor, and develop a team of trade marketing professionals, fostering an environment of excellence, creativity, and accountability.
    ARE THESE YOUR SECRET INGREDIENTS?
    • Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
    • A minimum of 3-5 years of experience in trade marketing, with a significant portion focused on managing key accounts in a similar industry.
    • Proven track record of developing and executing successful trade marketing strategies that have driven growth and sales within key accounts.
    • Strong analytical skills with the ability to turn data into actionable insights.
    • Exceptional communication and interpersonal skills, with the ability to build relationships at all levels.
    • Strategic thinker with excellent problem-solving abilities.
    • Leadership experience with the capability to inspire and motivate a team.
    • Must possess a valid driver's license and be willing to travel as needed.
    • Proficient in Microsoft Office Suite and familiar with marketing analytics tools.

    BENEFITS:

    • Additional days off
    • Flexible working hours
    • Lunch card
    • Work computer
    • Medical insurance
    • Workers' deputy
    • Hybrid work
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