- This role will collaborate with sales play subject matter experts, marketing, global sales, sales development, sales operations and other internal teams to develop prospecting campaigns for pipeline development and sales prospecting activities (inbound and outbound).
- You will be instrumental in maintaining and administering our content supply chain from the creation of sales content to it being updated or retired. This includes surfacing effective content as well as providing feedback to improve content.
- Collaboration is key in our team. This role will work with Corporate Sales Development, Account Executives, Enablement and Marketing to design the best communication plan to promote prospecting sequences and other related marketing assets.
- Identify and proactively work to improve sales content and prospecting related processes
- Within the business, this role will provide regular updates on usage, sequence performance and testing methodologies. You will connect internally to share feedback, as well as track, measure, and report on sales campaign efficiency across multiple internal channels.
- Handle localization requests for high priority sales prospecting demand generation campaigns into native languages.
- Become a go-to resource for managing sales prospecting campaigns that include reframing marketing campaigns into sales messaging best practices; ensuring messaging and campaigns align to Workday's brand standards.
- Accountable for sequences being updated & archived/retired as recommended.
- 3+ years experience in demand generation, sales operations, publishing or content marketing
- 3+ years work experience with how sales and marketing content align across the buyer's journey
- It is essential to be fluent in English
- Demonstrated experience in the Enterprise Software/SaaS industry preferred
- Familiarity with demand generation technologies such as Salesforce, Marketo, LinkedIn, Vidyard, Outreach, SalesLoft, Hubspot, DiscoverOrg etc.
- Experience using Smartsheet, Asana or other project management software tools
- Have familiarity with sales specific messaging and prospecting best practices
- Knowledge of GDPR and email A/B testing best practices
- Team player who has the ability to effortlessly influence and lead cross-functional teams
- Ability to manage expectations across multiple stakeholders professionally and promptly
- Demonstrated effective communication abilities and strong executive presentation skills
- Ability to work independently, with general direction and guidance
- Excellent writing and editing skills
- Fluency in German, French, or Spanish
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Prospecting Effectiveness Content Manager - Warsaw, Polska - Workday, Inc.
Opis
About the Role
Basic Qualifications
Other Qualifications
About You
This role is a great match for someone with a deep understanding of how sales and marketing content align across the buyer's journey, so joining us will be an excellent step to build on your experience Do you thrive in a collaborative environment where you can work with various groups to create effective messaging? Do you come across as an able communicator, with proven expectation management abilities? This is definitely a career step to learn more about
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Użytkownicy zawodu Prospecting Effectiveness Content Manager w Warsaw
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Abdulakhat Tulanbaev
Management/Marketing/Accounting/AML
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Natalia Prusik
Project Manager