- Brand Execution Leadership: execution of brand strategies, ensuring all trade marketing activities align with the brand's vision and goals.
- Campaign Management: Organize and oversee promotional campaigns and activities across both traditional and digital channels, ensuring they support the broader marketing strategy and objectives. This includes in-store promotions, digital activations, event sponsorships, and POS material distribution.
- Provide regular support to PS Trade Marketing Managers and cross functional team in preparation channel, brands plans and tailored made activities in order to set proper goals
- Coordination and Specialized Support: Provide essential coordination and specialized support to the Trade Marketing Lead and Trade Marketing Manager, ensuring seamless execution and alignment of trade marketing initiatives across the region. Act as a critical link between strategic planning and on-the-ground implementation.
- Sales Support and Collaboration: Collaborate closely with the sales team to integrate trade marketing strategies with sales objectives, supplying the sales force with the tools and materials needed to boost effectiveness and retailer engagement.
- Budget Management: Manage the trade marketing budget, allocating resources efficiently across various campaigns and activities to achieve the best ROI.
- Performance Tracking and Reporting: Monitor and analyze the performance of trade marketing initiatives, using data to evaluate their effectiveness and inform future strategies. Adjust campaigns based on real-time feedback to optimize results.
- Event Coordination: Plan and organize promotional events, workshops, or webinars, and attend them to facilitate their success.
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience in trade marketing, preferably within the alcoholic beverages sector or FMCG industries.
- Strong analytical skills and data-driven mindset.
- Excellent communication and interpersonal skills, capable of working effectively across diverse cultural backgrounds.
- Creative problem-solving abilities and attention to detail.
- Very good command of English.
- Good MS Office suite skills (Word, Excel, PowerPoint).
- Willingness to travel within the Baltic region.
- Cross-functional team player.
- Additional days off
- Flexible working hours
- Lunch card
- Work computer
- Medical insurance
- Workers' deputy
- Hybrid work
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