- Define local Expert activities strategy based on CEE Transformation Strategy driving advocacy for our brands in the market. Define key focus areas that will enable expert marketing to drive expert advocacy for Haleon priority brands.
- Understand expert environment in the market. Drive continuous knowledge gathering across categories and HCPs targets.
- Definition of HCP target audience segmentation and specific target for the market
- Definition of specific KPIs and impact on advocacy- business impact
- Definition of connection channels with defined HCPs targets. Close co-operation with Marketing and Expert Field Force, including (and not limited to): face to face, digital, conferences, events
- Top claims and RTBs required to deliver right mindset shift per target and segment, as well as delivery of Advocacy KPIs
- Influence key local stakeholders, including Local Leadership Team to enable proper resources allocation to drive effective and business impactful expert activities in the market
- Lead and inspire expert team (Expert Marketing, Expert Digital Activation managers, Dental Field Force ) in LOC driving engagement and high quality results
- Inspire and influence local organization behind expert activities
- Work closely with local Marketing Head as well as Sales Head to deliver best in class, fully aligned behind strategy and priorities local activation.
- Close co-operation with CEE Expert Marketing and Effectiveness Manager to provide feedback on local activities, key opportunities, and challenges, as well as gather knowledge on global/ CEE best practices.
- Fluent English
- Business management (MBA preferred)
- At least 12 years' experience in FMCG/OTC marketing and sales. Expert Lead in the market needs to combine strong marketing experience with field force management.
- Experience in targeting HPCs and/ or B2B experience is a must
- Experience and proven track record in leadership of direct team
- Proven track record of leading transformation of a business
- Strong experience in management of filed force effectiveness with proven track record of improvement.
- Proven track record of influencing senior stakeholders in an organization.
- Proven track record in matrix organization and problem solving.
- Ability to build strong relationships with multiple stakeholders
- Being bold in moving things forward, pragmatic in turning data into actions, brings outside in.
- Drives growth: takes accountability for delivering results; pragmatically turns data into action; is bold in moving things forward.
- Deeply understands our consumers & customers: brings the outside in; is focused on the future; drives curiosity.
- Builds one 'Haleon': is purpose-driven; breaks down barriers; adapts style for positive impact.
- Motivates & unleashes potential: cares and includes; grows others; inspires others.
- Lives our Haleon Values: Diversity, Equity, Inclusion
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Cluster Expert Lead - Warsaw, Polska - Haleon
Opis
Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.
About the role
The purpose of this role is to drive healthcare professionals' endorsement of Haleon brands. This role combines responsibility for: setting up local strategy based on CEE one, delivery of the right content for LOC (based on global/ CEE materials and best practices), excellent implementation and continuous improvement of effectiveness of expert activities in the market.
Key transformation pillars include understanding of external environment to shape right strategy and follow through with local teams to ensure brilliant execution and end-to-end effectiveness continuous assessment.
Role Responsibilities
Basic Qualifications:
Haleon Leadership Expectations:
Location – this role is based in: Poland, Warsaw or Hungary, Budapest
Please save a copy of the job description, as this may be helpful to refer to once the advert closes.
What we offer?
Haleon offers a dynamic hybrid work model, allowing you to achieve a balance between professional and personal life. Enjoy an attractive reward package that includes an annual bonus, awards for outstanding performance, and recognition for additional achievements and engagement. We prioritize your well-being by providing extensive support for work-life balance, offering flexible working solutions, including the possibility of very flexible hybrid work and engaging in various health and well-being activities. Our commitment to diversity is reflected in our open and inclusive environment, which welcomes individuals of all backgrounds, embracing diversity in gender, race, ethnicity, sexuality, disability, and any other characteristic. As part of our commitment to your health, we provide a private medical package for both employees and their eligible counterparts as per local policy. Our personalized learning approach ensures continuous growth and development in your professional journey. Join a supportive community that values collaboration and inclusivity and take part in integration events that foster a sense of belonging.
Haleon rewards your contribution with a benefits package depending on each CEE locations. More detailed information will be disclosed at a further stage of recruitment process.
#Li-hybrid
Care to join us. Find out what life at Haleon is really like
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon's compliance to all federal and state US Transparency requirements.
