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    Regional Brand Activation Lead - Warszawa, Polska - Morgan Philips Executive Search

    Morgan Philips Executive Search
    Morgan Philips Executive Search Warszawa, Polska

    2 dni temu

    Default job background
    Permanent
    Opis

    For our client, a multinational FMCG company, which is setting up a HUB in Poland, we are looking for an experienced person to take the position of:

    Regional Brand Activation Lead

    Location: Warsaw
    Hybrid

    Seeking a talented individual to spearhead marketing and trade marketing strategy across 28 European countries.

    Duties:
    • Lead the execution of the marketing activation plans.
    • Influence for the strongest plan from the category ensuring the needs of the market are sufficiently met.
    • Ensure local market insights are sufficiently shared with the category team.
    • Design and lead the in-store activation & channels execution strategies (deploy PoS & on-shelf visibility plans, quality control, logistics, etc.)
    • Lead the data collection, analysis and feedback on the effectiveness of previous activation campaigns.
    • Owe the shopper marketing strategy for the countries: Customer specific marketing (e.g. sampling, retailer loyalty programs)
    • Owe and develop the relationships with local marketing agencies.
    • Define the local strategy around influencers and social media campaigns (moderation)
    • Partner with internal and external stakeholders to deploy the activation plans.
    • Work collaboratively with Sales teams and customers to maximize the retailer support for our brands, and lead customer-specific marketing.
    • Work with multiple brands across different categories and channels.
    • Work collaboratively with the Commercial Execution and Marketing Brand Management teams on campaigns and activations plans.
    • Build an effective team, develop the talent and drive engagement within the team.
    • Be the key point of contact for brand activation in the Market.

    Requirements:
    • Educated to degree level / business school graduate, or equivalent, with 8+ years' experience within marketing or adjacent roles.
    • Strategic mindset with the ability to identify future opportunities and work with broader teams to translate into business growth plans.
    • Engaging retailers in the vision and plans for our brands is key, so a track record of working with large retailers is important.
    • Marketing experience of leading & developing local campaigns is key together with demonstrated understanding of agency management and leading partnership negotiations.
    • Work well as part of an international, multi-functional team, and the ability to manage a team, lead projects and influence at senior levels and can build strong relationships with agency partners.
    • Focused on results with the ability to drive change in business practices. General business understanding and financial acumen is also required.
    • People management experience helpful
    • Strong communications, organization and influencing skills.
    • Fluent business English (written and verbal)
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