- Lead the overall growth and development of annual GBS SOWs across Europe portfolio of brands in partnership with European Design Team and org lead.
- Manage an internal creative team of art directors, designers, account managers and others.
- Lead the development of a brand's engagement strategy, annual plans and specific projects with multiple stakeholders including internal and external agency partners and clients.
- Stay sufficiently informed and personally involved, ensuring sound planning, good service and a solid client/agency relationship.
- Monitor the status of the group's accounts, problems, plans and meetings, as well as partner with EU and Global management at key times and when required
- Ensure the timely development and execution of plans, campaigns, and projects (per SLA/OLA guidelines) to assure earnings, growth, and profit goals are achieved.
- Plan, develop, and defend budget recommendations, work goals, measurements, and training requirements necessary to provide quality executions and activations for the internal brand teams.
- Assigns duties, goals, and supervises the team, following Pepsico Global and European strategic objectives
- Maintain open and complete communication of client issues with partner functional leaders and corporate management.
- Lead Partnership Forums at the sector level to foster strategic planning of internal creative team's and European Brand Teams' collaboration
- Manage the business partners per BU with the support of Campaign & Project management team. Qualifications
- Minimum of 8 years in a supervisory/manager role.
- Bachelor's degree required, ideally in Marketing.
- Experience managing brand content either on the client side or on a creative / designer agency is a must.
- Strong track record of demonstrating ability to oversee a range of accounts and projects with detail-oriented lens.
- Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything while leading creative teams and managing agency product.
- Strong track record of developing and inspiring teams of marketing / creative professionals. Proven collaboration abilities, strategic thinking and leadership skills.
- Able to work within a matrix organization and manage multiple stakeholders.
- Must be open to occasional travel (approx. 25% of time).
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Content Development Lead, Europe - Kraków, Polska - PepsiCo
Opis
OverviewLocation Overview
Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get things-done culture, this is a place where your dynamism and agility will make a difference.
The Opportunity
The EU Content Development Lead serves as the initial point of contact for the Europe Brand Marketing Team, Internal Creative & Design Teams, as well as Agencies of Record that serve the brands. This unique role will act as the strategic liaison for internal brands and clients, internal creative teams, and partner agencies while also supervising multi-channel engagement execution. The ideal candidate must be a strategic and creative thought leader with the ability to deliver integrated thinking. You will also need to demonstrate a positive, do-what-it-takes attitude, be a natural connector who develops strong relationships among various groups, and anticipate and solve problems, all while being highly organized.
ResponsibilitiesFor the ideal candidate to make an impact in this role, she or he will need:
