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    Marketing Data Analyst - Warsaw, Polska - Trenkwalder Polska

    Trenkwalder Polska
    Trenkwalder Polska Warsaw, Polska

    1 tydzień temu

    Trenkwalder Polska background
    Opis

    Currently, for our client (electrotechnical industry) we are looking for people for the position:

    Description:

    • This role requires an individual who understand the impact of data and charts a roadmap to create, structure and streamline the data for analytics, machine learning (ML) and ultimately automate the organization/segmentation/representation of data to marketing usecases to further the ABM and SMA (Sales Marketing Automation) usecases across multiple channels. In this role, the individual will be working with CDP, MDM, MAP, CRM, Web analytics and other tools to create a digital view of customer which can be utilized for segmentation, activation and personalization. As such, you will be responsible for data modelling, governance, analysis and deployment of Machine learning on the datasets to drive at specific business outcomes as identified by business owners. This requires deep familiarity with leading edge marketing concepts today and requires an individual with a customer-first mindset in terms of usability, experience and engagement.
    • Own the Martech Portfolio for a globally centralized, marketing transformation team, representing data transformation within SMA as the core scope. Represent business cases across business units, countries, and manage a roadmap for digital marketing enablement with focus on ABM, customer experience, single view of customer and multi-channel orchestration.
    • Represent and champion the usecases at the country and BU level in driving transformation; seeking to drive up usability of platforms and tools, drive adoption and self-servicability of data and automation – Make digital marketing simpler for the classically trained marketer.
    • Own the business specification and drive functional design of the martech stack, enabling key capabilities for transformation inside of marketing and sales, joining data, process and technology together for the digital age.
    • Define reporting and analysis requirements to BI teams and data teams to drive at business outcomes. Example outcomes such as aggregation of anonymous visitors to accounts, creation of customer journey mapping through content consumption, drive at conversion rate optimization via propensity to click, solution/product scoring, marketing mix modelling and others.
    • Own the strategic roadmap for activation of ABM personalization tactics via all web channels – driving requirements for content governance, channel governance (right channel, right time), content relevance, account buyer group identification, opportunity management modelling, paid media spend optimization, predictive/suggested retargeting content and others.
    • Involved in the crafting of exec-ready dashboards, deploying best-in-class data methodologies to produce rich customer insights across accounts, with the inclusion of sales data (revenue, readiness to buy, funnel stage, likelihood to become convert, high touch vs low touch) and marketing data (engagement, propensity to convert on page, unknown vs known etc).
    • Enable business strategy and innovation through championing management of Martech capabilities; understand how to elevate performance marketing through the adoption of Martech. Core focus is how to get a user-base to enhance their personal marketing maturity through the adoption of advanced marketing frameworks in an integrated environment via Domain owner deployed frameworks and martech functions.
    • SME in some or all: MAP, CDP, CRM, EMS, Web Analytics, MDM, with deep business knowledge of ABM, Performance Marketing, Multi-channel orchestration, lead scoring, lead management, attribution and ad-tech.
    • Drive cross-functional efforts Platform development team, BU/Country teams, PMO, Field operations and other cross-functional areas in the delivery and maturation of digital marketing.
    • Be the capability center of excellence for owned domain (ie: Lead Management, Customer Intelligence, Orchestration) and intake data, user-input and current strategies to inform Martech capabilities and identify needs and gaps within the current technology profile.

    Requirements:

    • Understand how Web and Application development teams can be utilized within the overall Martech infrastructure.
    • You are expected to have deep domain experience and configuration expertise ranging from CMS, MAP, CRM, DMP, DSP, DXP, DAM, ERP, database management etc and the augmentation of those systems and related processes. Management of a full stack of technologies is core to this role. CDP experience is desirable. ABM knowledge is prioritized.
    • You are expected to understand and utilize frameworks such as ABM, SVC, attribution frameworks and solutions for business problems which span across multiple platforms. Knowledge of machine learning is a bonus.
    • Perform and coach others on the advanced functions in the Martech space.
    • Creation of presentation, and project overview/update materials, along with management of product development backlog.
    • Familiarity with Agile methodology.
    • Certification in one or more of the following is highly beneficial: Google Analytics, any B2B Marketing Automation Platform, SFDC, ABM.
    • Deep Martech expertise and hands-on experience.
    • Comfortable and familiar with data: Data modelling, orchestration and creating engineered datasets for the consumption of platforms.
    • Understands and can plan implementations for concepts such as ABM, CXM, Lead to Revenue and Marketing Attribution.
    • Solid B2B marketing experience, preferably with experience in the high-tech, manufacturing, business services sectors.
    • A strong background working with and transforming marketing data, including integration of multiple systems within marketing and sales use cases.
    • Evidence of a strong academic background - does not have to have marketing specific. Deep business acumen is highly valued and required in this role.
    • 5+ Years of working in a multi-platform Martech environment for B2B, with focus on MAP as a minimum.

    We offer:

    • One year employment contract.
    • Opportunity to gain experience in a company with an established position on the international market.
    • Hybrid work/full remote work.
    • Atractive basic salary.
    • Non-wage benefits.

    Agencja zatrudnienia Trenkwalder & Partner Sp. z o.o., nr cert. 388.

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