Miejsca pracy
>
Kraków

    Personalization at Scale Lead - Kraków, Polska - PepsiCo

    PepsiCo
    PepsiCo Kraków, Polska

    Znalezione w: Talent PL Premium - 1 dzień temu

    Default job background
    W pełnym wymiarze godzin
    Opis
    Overview

    As PepsiCo globally accelerates its digital journey, new roles, capabilities and special areas are emerging in Consumer Digitalisation agenda. The importance of digital roles & their impacts on business are increasing year by year due to consumer behaviour shift through digital and increasing digital media/digital platform consumption. Leveraging digital capabilities, bringing digital innovative projects and ensuring digital creative excellence becomes much more important for FMCG companies to create effective & cost efficient consumer engagement models, to ensure sustainable future growth & competitiveness.

    PURPOSE:

  • We propose the creation of a new implementational role to DEPLOY, CODIFY, SCALE, EXECUTE and TRACK Personalization at Scale () activation and First Party Data acquisition and execution to drive EFFECTIVENESS of PepsiCo Media and Comms for all campaigns in Europe.

    • This role will work within the Media team to additionally ensure:

  • Assets are reutilized from PepsiCo's DAM Platform
  • Personalization at Scale is optimized across sector campaigns
  • Planning digital campaign with 1P data
    • Responsibilities

    This role is to develop, deploy, codify, scale, execute and track Personalization @ Scale strategies and campaigns, working closely with BU Marketing Teams, Media Agencies, Media Insights and Key Media Partners. The objective is to:

  • Identify barriers for audience first campaign development \ activation and define ways to overcome it via marketing teams education, resources unlock (ex.: Audience Team involvement), right stakeholders engagement
  • Ensure Personalization @ Scale and First Party led planning is implemented across campaigns, codify learnings into cases and scale it across broader marketing teams
  • Execute and optimize the campaigns together with TCP managers of Snack and Beverage in Europe, including proper use of DAM Platform for possible inspiration or reuse of existing assets, following the PepsiCo's European TCP process within applicable phases
  • Act as an ambassador of DAM solution and its connected tools in order to leverage platforms capabilities to share, reuse and enable the reuse of assets for Brand Teams globally
  • Track the results of Personalization @ scale implementation, communicate learning & ensure it's implementation in further planning
  • Report productivity for the above activities ( & asset reuse)
    • Qualifications
  • 5-7 years in / Digital Marketing / Brand Comms / Media planning
  • Asset Management knowledge and proven practice
  • Managing a team of +5 individuals
  • Project management - ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute
  • Multitasking and cross-functional work
  • Experience in Digital Marketing utilizing 1st-party data in advertising campaigns
  • Proficiency in DMP, CDP platforms (such as Salesforce Marketing Cloud)
  • Execution of Lead Ads campaigns on media platforms such as META, Google, TikTok
  • Campaign planning utilizing 1st-party data and recommending new data acquisition sources
  • analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities
  • consistent and excellent attention to detail
  • innovative and entrepreneurial
  • collaborative and honest
  • technically fluent

    • Contributes to success but not mandatory:

  • Experience in FMCG a plus
  • Bachelors Degre
  • C2-level English mandatory
  • Royal and Ross

    Sr. Azure Systems Architect/Engineer

    Znalezione w: Lensa US 4 C2 - 2 dni temu

    Royal and Ross Kraków, Polska W pełnym wymiarze godzinPartially remote

    This is a Direct Hire opportunity with our leading Enegry client in Houston. · There is not sponsorship available at this time. · They are onsite 3 days a week. · Job Description: · The Business Systems Analyst - Oracle EBS Application will assist with the cultivation of busin ...

  • Google

    Staff Software Engineer Secure Computational Infrastructure

    Znalezione w: Adzuna PL C2 - 5 dni temu

    Google -, Kraków, Polska W pełnym wymiarze godzin

    About the job · Google's software engineers develop the next-generation technologies that change how billions of users connect, explore, and interact with information and one another. Our products need to handle information at massive scale, and extend well beyond web search. We' ...

  • Google

    Software Engineer III Infrastructure Chrome OS

    Znalezione w: Adzuna PL C2 - 5 dni temu

    Google -, Kraków, Polska W pełnym wymiarze godzin

    About the job · Google's software engineers develop the next-generation technologies that change how billions of users connect, explore, and interact with information and one another. Our products need to handle information at massive scale, and extend well beyond web search. We' ...

  • Google

    Senior Software Engineer Infrastructure Chrome OS

    Znalezione w: Adzuna PL C2 - 5 dni temu

    Google -, Kraków, Polska W pełnym wymiarze godzin

    About the job · Google's software engineers develop the next-generation technologies that change how billions of users connect, explore, and interact with information and one another. Our products need to handle information at massive scale, and extend well beyond web search. We' ...

  • Google

    Staff Software Engineer ChromeOS Developer Engineering Productivity

    Znalezione w: Adzuna PL C2 - 5 dni temu

    Google -, Kraków, Polska W pełnym wymiarze godzin

    About the job · Google's software engineers develop the next-generation technologies that change how billions of users connect, explore, and interact with information and one another. Our products need to handle information at massive scale, and extend well beyond web search. We' ...

  • Google

    Software Engineer III Engineering Productivity Chrome OS

    Znalezione w: Adzuna PL C2 - 5 dni temu

    Google -, Kraków, Polska W pełnym wymiarze godzin

    About the job · Google's software engineers develop the next-generation technologies that change how billions of users connect, explore, and interact with information and one another. Our products need to handle information at massive scale, and extend well beyond web search. We' ...

  • Google

    Software Engineer Engineering Productivity Chrome OS

    Znalezione w: Adzuna PL C2 - 5 dni temu

    Google -, Kraków, Polska W pełnym wymiarze godzin

    About the job · Google's software engineers develop the next-generation technologies that change how billions of users connect, explore, and interact with information and one another. Our products need to handle information at massive scale, and extend well beyond web search. We' ...

  • C&f S.a.

    Senior Azure Devops @

    Znalezione w: Jobs Search PL C2 - 1 dzień temu

    C&f S.a. Kraków, Polska W pełnym wymiarze godzin

    C& F is a technology services company providing innovative solutions in Data Management, Big Data, Advanced Analytics and Compliance. · With a highly integrated team of 400+ experts, for over 20 years C& F has been delivering superior engineering and premium operations to Fortune ...

  • Cisco

    Early in Career Technical Consulting Engineer

    Znalezione w: Adzuna PL C2 - 2 dni temu

    Cisco Kraków, Polska

    Operating system, WindowsYour responsibilities, You will also work alongside some of the industry's brightest minds and receive the support and backing from the #1 Greatest Place to Work in the World. This is a chance to build your career and leverage training, mentoring and expo ...

  • Google

    Software Engineer III Infrastructure Privacy Sandbox

    Znalezione w: Adzuna PL C2 - 5 dni temu

    Google -, Kraków, Polska W pełnym wymiarze godzin

    About the job · Google's software engineers develop the next-generation technologies that change how billions of users connect, explore, and interact with information and one another. Our products need to handle information at massive scale, and extend well beyond web search. We' ...

  • Google

    Embedded Senior Software Engineer Chrome OS

    Znalezione w: Adzuna PL C2 - 5 dni temu

    Google -, Kraków, Polska W pełnym wymiarze godzin

    About the job · Google's software engineers develop the next-generation technologies that change how billions of users connect, explore, and interact with information and one another. Our products need to handle information at massive scale, and extend well beyond web search. We' ...

  • Tesco Technology

    Software Development Engineer II Java

    Znalezione w: Adzuna PL C2 - 2 dni temu

    Tesco Technology Kraków, Polska

    Expected, Java, Spring Boot, SQL, Testing, Kubernetes, CI/CDOptional, Azure, JavaScriptAbout the project, The Profile API manages customers' details and supports customers' online journeys., , Profile is part of the Customer APIs team, supporting many customer, colleague and supp ...

  • Google

    Senior Software Engineer Infrastructure Privacy Sandbox

    Znalezione w: Adzuna PL C2 - 5 dni temu

    Google -, Kraków, Polska W pełnym wymiarze godzin

    About the job · Google's software engineers develop the next-generation technologies that change how billions of users connect, explore, and interact with information and one another. Our products need to handle information at massive scale, and extend well beyond web search. We' ...

  • funcrafters

    Senior QA Automation Engineer

    Znalezione w: Adzuna PL C2 - 2 dni temu

    funcrafters Kraków, Polska

    As Senior QA Automation Engineer you will play a crucial role in designing and implementing a comprehensive automated test infrastructure and pipeline for end-to-end testing of Unity games on Android and iOS platforms. You will work closely with our development and QA departments ...

  • Tesco Technology

    Software Development Engineer II

    Znalezione w: Adzuna PL C2 - 2 dni temu

    Tesco Technology Kraków, Polska

    Expected, Hadoop, Scala, SparkOptional, Kafka, KubernetesOperating system, WindowsAbout the project, The Fulfillment Data department at Tesco Technology is at the forefront of data processing and order fulfillment within the retail and technology industry. This vital department h ...

  • PepsiCo

    Personalization at Scale Senior Specialist

    Znalezione w: Talent PL Premium - 1 dzień temu

    PepsiCo Kraków, Polska W pełnym wymiarze godzin

    Overview As PepsiCo globally accelerates its digital journey, new roles, capabilities and special areas are emerging in Consumer Digitalisation agenda. The importance of digital roles & their impacts on business are increasing year by year due to consumer behaviour shift through ...

  • Cisco

    Early In Career Technical Consulting Engineer

    Znalezione w: Jobs Search PL C2 - 3 dni temu

    Cisco Kraków, Polska W pełnym wymiarze godzin

    Responsibilities : You will also work alongside some of the industry's brightest minds and receive the support and backing from the #1 Greatest Place to Work in the World. · This is a chance to build your career and leverage training, mentoring and exposure which can lead you to ...

  • Google

    Software Engineer III Cloud

    Znalezione w: Adzuna PL C2 - 5 dni temu

    Google -, Kraków, Polska W pełnym wymiarze godzin

    By applying to this position, you will have an opportunity to share your preferred working location from the following: Warsaw, Poland; Kraków, Poland. · About the job · Google's software engineers develop the next-generation technologies that change how billions of users connect ...

  • Google

    Software Engineer III Security Privacy Privacy Sandbox

    Znalezione w: Adzuna PL C2 - 5 dni temu

    Google -, Kraków, Polska W pełnym wymiarze godzin

    About the job · Google's software engineers develop the next-generation technologies that change how billions of users connect, explore, and interact with information and one another. Our products need to handle information at massive scale, and extend well beyond web search. We' ...

  • Google

    Senior Software Engineer Security Privacy Privacy Sandbox

    Znalezione w: Adzuna PL C2 - 5 dni temu

    Google -, Kraków, Polska W pełnym wymiarze godzin

    About the job · Google's software engineers develop the next-generation technologies that change how billions of users connect, explore, and interact with information and one another. Our products need to handle information at massive scale, and extend well beyond web search. We' ...