Junior Online Marketing Specialist - Powstańców Śląskich , Wrocław, Polska - Scalo

Opis

We're one of the top Polish software houses. To strengthen our in-house online marketing team, we seek a junior specialist to help us prepare and manage a B2B lead generation campaign focused on the US, UK, and EU markets.

Main responsibilities:

• Supporting the team in planning, designing, and running outbound B2B marketing campaigns.
• Conducting market research and generating target lists for outbound lead-generation marketing campaigns.
• Preparing campaign messages (with support from the content marketing team).
• Managing the campaigns, contacting and qualifying leads.
• Building landing pages using the CMS platform.
• Managing leads in CRM.

Expectations:

• Basic experience in online marketing and lead-generation techniques.
• Good command of Excel that allows you to work daily with databases and prepare analyses and reports.
• Fluency in English (B2/C1 is a must - You will work on campaigns targeting the US, UK, and EU companies).
• Strong organizational skills and a keen eye for details.
• Ability to learn fast and will for personal development in the field of B2B online marketing.

Nice to have:

• Experience in outbound marketing (e.g., cold mailing, cold calling, LinkedIn outreach).
• Experience in building web pages using CSM (e.g., WordPress).
• Experience working with CRM platforms (e.g., Hubspot, Salesforce, or others).
• Basic knowledge of IT and software development industry.

We offer:

• Professional growth in the area of B2B online marketing.
• Hybrid working model (1 day a week in the Scalo's Wrocław office).
• A competitive salary.
• Flexible forms of employment (job agreement or B2B contract).
• Flexible working hours.
• Access to the Motivizer benefit system.
• Private health insurance package.
• Sharing the costs of sports activities.
• Free English lessons.