- Designs cluster EED media plan and allocate budgets for holistic plans that covers all media and all platforms including retailer media
- Manages media activation based on marketing plan/ activity calendar incl. mobilising/coordinating digital hub channel specialists to deploy locally
- Collaborates with CD / dComm teams to ensure the full end-to-end plan works on and offline with key customers
- Work with the agencies / external partners to bring to media plan execution to life
- Maximise efficiencies via value extractions with external partners / agencies for the markets
- Reports, explains media activities to country & cluster leads, to drive media KPIs
- Lead and deliver best in class holistic media plans (offline and online) for the cluster markets that fully leverage data and insights to target media effectively
- Collaborates with CSP and dCom team in market to ensure the full end-to-end plan works on retailer sites and offline with key customers
- Collaborates with the Data & Audience team, to propose and agree with the stakeholders the key relevant audiences for precision and performance marketing campaigns based on the brand marketing & communication objectives
- Collaborates with the Digital Marketing Team and Brand Teams to design consumer journeys, dedicated touchpoints per objectives
- Responsible for driving digital media execution via the digital hubs in particular relating data driven marketing (including the use of 1P, 2P, 3P data), search and performance marketing
- Work with the Performance marketing / retailer media experts in the Hub to drive optimisations both on and off the retailer
- Engage directly with external media owners to deliver innovation, and best practice
- Apply rigour to deliver efficiencies and help achieve value targets with media agencies
- measures and tracks effectiveness of media channels, with emphasis on "real time" campaign management with the help of the Measurement Specialist
- Dock into various cross functional disciplines (CRM/PRM, Technology/Uni-Ops, and CMI (Consumer and Market Insights). Land core cross functional capabilities and best practice locally
- Drive Media and digital media innovation – pioneering the future of media and data driven marketing through a continuous test, learn and scale approach. Areas will include connected TV, live streaming, social commerce, podcasts, DTC ETC
- Ability to advice on all thing's media and data driven marketing to internal stakeholders through depth of Paid media and Digital knowledge , providing expertise on traditional and digital channels and opportunities, data driven strategies, including ecommerce, and by explaining complex information in an easily digestible way
- Holistic Communications Planning
- Collaboration skills that encourage multi-stakeholder projects to thrive
- A pioneer spirit to drive and embed innovation into our media and data strategies and plans
- Problem solving mindset, able to work with agility and adapt to a changing media and market conditions
- Strong analytical skills to define, interpret and respond to data insights
- Outstanding communication skills to focus stakeholders and embed best practices
- Cutting edge understanding of media and brand communication landscape
- 6+ years of experience in media, digital, programmatic, performance marketing or similar
- Holistic brand communication management experience at a large brand. Xross-brand leadership experience at an agency appreciated
- Advertising/Media budget management experience
- Experience in driving change and embedding innovation in the business
- Experience in handling complex stakeholders across matrixed organisations
- Experience in data driven marketing and performance/ecommerce
- Exposure to disciplines as such as CRM, Mar-Tech and Ad-Tech platform management
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Media Planning - Warsaw, Polska - Unilever
Opis
JOB PURPOSE
The Media Manager is responsible for flawless design and execution of full funnel media campaigns from awareness to conversion including traditional to specific digital plans, data driven campaigns in the market, delivering maximum sales, return on investments, breakthrough innovation and functional excellence.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Drive Best in class Holistic Media Planning and execution
Drive efficiencies through rigour and relationships
Drive best practice and thought leadership
Manages day-to day relationship with the Media Agency HC Partners of the cluster
SKILLS YOU SHOULD HAVE
WHAT YOU NEED TO SUCCEED
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